Find the right t ºÚÁÏÉçÇø degree, concentration, or certificate for your professional and educational goals. Use the compare option to decide between multiple programs of interest.
Management: Marketing
Master's ConcentrationThese program requirements are for students who enroll in the 2024-2025 academic year.
Earn an online Master of Science in management with a concentration in marketing at University of Maryland Global Campus. This career-focused online program is designed to help you build your knowledge and experience and advance in your profession. Study in our convenient online classroom with knowledgeable professors who bring their decades of real-world experience with them. Plus, with no-cost electronic resources replacing textbooks in nearly all of our courses, you can complete your degree at a significant savings. Why wait? Enroll today and take the next step in your career.
Program Highlights
- Market products: Develop strategies to successfully market products or services to individuals or organizations.
- Maximize engagement: Create an optimal communications strategy to maximize engagement with a product or brand.
- Use metrics: Measure the effectiveness of a marketing program and make recommendations for improvement.
- Go digital: Develop digital strategies combined with direct marketing methods to promote customer relationships.
- Apply principles: Apply relevant legal and ethical principles to prevent and resolve dilemmas in marketing situations.
- Develop global strategy: Devise appropriate marketing strategies in the context of competitive global environments.
- Analyze brand equity: Analyze the role of brand equity to achieve sustainable competitive advantage.
Required Courses
This program requires a total of 36 credits.
Initial Requirement
- (0 Credits, UCSP 615)
This course must be taken within the first 6 credits of study (if required). The UCSP 615 requirement may be waived if you previously earned a graduate degree from a regionally accredited institution. For more information, contact your academic advisor.
Core Courses
- MGMT 630
- (3 Credits, MGMT 640)
- (3 Credits, MGMT 650)
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- (3 Credits, MRKT 600)
- (3 Credits, MRKT 602)
- (3 Credits, MRKT 603)
- (3 Credits, MRKT 604)
- (3 Credits, MRKT 605)
- (3 Credits, MRKT 606)
- (3 Credits, MRKT 608)
Capstone Course
- (3 Credits, MRKT 670)
Career Preparation
This program is designed to help you prepare for an important role as a marketing professional. Potential job titles include marketing manager, digital marketing manager, market research analyst, and more. The skills you learn in this program may be applicable in a number of professional contexts, including work in the public sector, private sector, and non-profit sector. ºÚÁÏÉçÇø courses are taught by experienced faculty members, and address skills and competencies that today’s employers seek.
Experience Recommended for Success in the Program
We recommend a recent background in finance or accounting, as well as statistics. Strong writing skills are also encouraged.
Total Program Credits
36
Transfer Credits
Up to 12
Format
- All courses available online
Tuition Per Credit
- $544 per credit (in-state)
- $659 per credit (out-of-state)
- $336 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Communication Studies
Bachelor of ArtsThese program requirements are for students who enroll in the 2024-2025 academic year.
Learn valuable new skills that may be able to translate to almost any industry by earning a Bachelor of Arts in communication studies at University of Maryland Global Campus. In this unique degree program, you’ll develop crucial writing and communication skills in several career-relevant areas of study. Plus, with our convenient online courses, you can access the full online learning experience from any time and any place. Save time and money with a variety of scholarship opportunities and our generous transfer credit policy. Why wait? Take the first step and apply today!
Program Highlights
- Analyze information critically: Apply critical reasoning skills to finding, evaluating, interpreting, using, and delivering information.
- Apply communication principles: Apply ethical communication principles and practices to finding, evaluating, interpreting, creating, and delivering messages.
- Write content: Create written messages tailored to specific audiences, purposes, and contexts.
- Develop presentations: Create oral and multimedia presentations tailored to specific audiences, purposes, and contexts.
- Analyze messages: Access, analyze, evaluate, design, create, and act on messages in a variety of media contexts.
- Demonstrate listening techniques: Demonstrate techniques for mindful hearing, attending, understanding, responding, and remembering in a variety of contexts.
- Utilize small-group communication: Leverage the principles of small-group communication to complete tasks.
- Apply frameworks: Apply organizational communication frameworks to the management of upward, downward, and horizontal oral, visual, and written communication in workplace contexts.
Required Courses
- (3 Credits, SPCH 100) or any SPCH course
- (3 Credits, COMM 207) or any COMM course
- (3 Credits, JOUR 201)
- (3 Credits, COMM 300)
- (3 Credits, COMM 302)
- (3 Credits, SPCH 324)
- (3 Credits, JOUR 330) or any upper-level JOUR course
- (3 Credits, COMM 400) or any upper-level COMM course
- (3 Credits, SPCH 470) or any upper-level SPCH course
- (3 Credits, COMM 390) or any upper-level COMM course
- (3 Credits, COMM 495)
Career Preparation
This program is designed to help prepare you for careers in a number of professional contexts, including in mass media, journalism, public relations, business, and corporate communication. The skills that you’ll learn in this program may be transferrable to multiple industries and potential job titles that include public affairs specialist, copy editor, SEO analyst, technical writer, and creative director.
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
Up to 90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $330 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
Marketing
Bachelor of ScienceThese program requirements are for students who enroll in the 2024-2025 academic year.
Build important communication skills and learn to tell a compelling story about your organization or brand with an online bachelor’s degree in marketing from University of Maryland Global Campus. Engage with like-minded peers as you master the principles of both traditional and digital marketing. Learn from experienced faculty members who bring their real-world experience with them to the classroom. Plus, with UMGC’s generous transfer credit policy and lifetime career services, securing your future has never been easier. Ready to take the next step? Apply for the marketing program today!
Program Highlights
- Apply marketing strategy: Apply strategic marketing skills, such as scenario planning, market intelligence, customer profiles, and digital planning, to market products or services.
- Develop insights: Develop marketing insights with data derived from internal and external sources.
- Design comm plans: Design effective integrated marketing communication plans using traditional, digital, and social media channels.
- Develop campaigns: Develop multichannel campaigns for nonprofit organizations through fundraising, recruiting volunteers, and promoting alliances using traditional and digital marketing channels.
- Focus on customers: Create consumer-driven marketing strategies for a consistent consumer experience across multiple marketing channels.
- Cultivate relationships: Develop successful customer relationships and enhance customer loyalty using appropriate marketing technologies.
Required Courses
- (3 Credits, BMGT 110)
- (3 Credits, BMGT 330)
- MRKT 310
- (3 Credits, MRKT 354)
- (3 Credits, MRKT 394)
- MRKT 410
- (3 Credits, MRKT 412)
- (3 Credits, MRKT 458)
- (3 Credits, MRKT 311) or any upper-level MRKT course
- (3 Credits, MRKT 314) or any upper-level MRKT course
- (3 Credits, MRKT 454) or any upper-level MRKT course
- (3 Credits, MRKT 495)
Career Preparation
UMGC's marketing degree is designed for mid-level professionals looking to take the next step in their career paths. Graduates of this program may be able to pursue careers as marketing product managers, marketing directors, digital marketing managers, and more.Â
Experience Recommended for Success in the Program
No previous experience is needed.
Total Program Credits
120
Transfer Credits
90
Format
- All courses available online
- Select hybrid courses available
Tuition Per Credit
- $330 per credit (in-state)
- $499 per credit (out-of-state)
- $250 per credit (military)
- Other fees may apply
Admission Requirements
This program follows standard UMGC admission requirements.
Military-Specific Details
This program does not have military restrictions. It is available to all eligible civilian and military-affiliated students.
State-Specific Details
This program does not have state-specific restrictions.
